Today I’d like to introduce you Arcano Pennazzi’s blog. Arcano Pennazzi started some time ago a very interesting and funny website. It’s full of articles, videos, audios, images dealing with topics such as peace, ecology, cooperations between human beings, and you’ll find unusual thoughts and recommendation for sure. Morover, Arcano is a friend of mine and a delicious person, and talking with him was always interesting and stimulating. He’s married with a very nice woman and together they produced an amazing baby.

But this website, together with others like  Life in Italy, has a special feature. It is made by a generous person who understood that on the Web forming an alliance is more convenient that make war.

These website pubblish many articles from other authors and links, indeed. Every blogger, in fact, has the great power to help other websites to climb the ranks of blogs and search engine by reviews and recommendations.

Unfortunately, Italian left-winged blogosphere is very reluctant to give away links. This is penalizing the whole movement’s communication.

Having many links of recommendation means appearing on the very first pages of Google and other search enginges and then to be seen and visited much more.

We’ve been informing people about this for a long time, in many ways.

As an example, if a website links to www.jacopofo.com and let us know, we give the link back, so we give visibility and make the website that has been kind to us rank better, giving back the favour.

This article is part of a series of reviews that we want to write about the most interesting websites. Another way to give our support to websites that we feel near to our views is always citing where we found the videos that we pubblish. We could only put the You Tube address, but we think that’s better to acknowdlege the help we received by the person who found that particular video in the web “mare magnum”. We do the same for images and news.

Another way was the creation of this website, www.stradaalternativa.it, that at the moment is linking 180 websites that automatically exchange advertising. This is a fantastic result, with 3 million banners exchanged each month, and we’re growing.

We’re also working on www.mercatoribelle.com, that will enable webmasters to build on each website a shopping corner for ethical and ecological products, and to sell advertising spaces. With the earning they could be able to pay administration costs, and maybe the redaction work too.

If many more persons will follow the example of Arcano Pennazzi and Life in Italy, counterinformation and alternative culture visibility will increase exponentially. A little thing, but it’s essential for someone who wants to build a better society.

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