Improve your pages and position your website within the good range on research engines
The access to your site can derive from three different sources: direct keying of the website address, links, research engines. Access through research engines is what can really make the difference in terms of traffic on your site, and to obtain as many accesses as possible it is necessary that research engines place you in a good position as well as evidencing your pages.
To be positioned on the first page or to come out as the first result whilst researching with key words depends upon small stratagems; here’s but a few suggestions concerning the use of key words for better positioning.
Choosing key words
Before starting to improve your website positioning within research engines it’s a good idea to stop and reflect concerning key words with which we would like to be indexed. In the card you’ll find suggestions on how to proceed and we’ll give you a few hints concerning useful online instruments you can turn to.
[CARD: key words on your website]
Headlines of page titles
To name a page may seem quite trivial, instead, behind such an action simple as this there must be many thoughts and careful considerations. First of all why give words a particular meaning within our website, and second why the title or headline is the most important element according to research engines which use it to define what we’re talking/writing about on the rest of the page. Assure that both Google as well as Yahoo can “capture” the essence of what you’re dealing; this means to insure yourself many potential readers.
The following card will explain how to use various elements within the page so as to give it an ideal title, beneficial for both readers and research engines.
[CARD: improve page titles]
Use images to improve the positioning on research engines
Images are most certainly useful to render you site pleasant and informative. Unfortunately research engines cannot comprehend the content of images. You can improve the positioning of your website by following the small suggestions we’ll be giving you in the card.
[CARD: images for research engines]
Go to next topic: how to promote your site.

