Card: the keywords on your site
What are the keywords with which you would like to be found on the net and within search engines?
Probably you’d like to be positioned well on research engines but for this reason you need simple and brief keywords. For example, should you have a blog concerning ecological advices the first word you should think of as a keyword could be “ecology”. Should the website be “newly founded and still quite small”, well then it would be better to concentrate on even more specific ke words.
A useful instrument for determining the best possible keywords is the Google word instrument Adwords. You can use this instrument for finding synonyms and keywords that directly relate to those words already found on your own. Adwords can allow you to analyze a site or to extract major keywords from a text. This instrument does not request any registration or subscription whatsoever; it’s not extremely precise but trust it, it’s worthwhile.
If your site is already included on search engines it’ll be useful to analyze statistics concerning which words are most commonly used for certain kinds of researches so as to include them in your keywords. To read statistics means to know which arguments or subjects should be studied in depth. Let’s take a look at the following example; many people reach your website by using keywords such as “ecological paper” then you might want to add a page concerning this matter maybe giving detailed information regarding “ecological paper from certified forests” or “recycled ecological paper” . In this way you will improve the positioning rate within search engines concerning the keywords “ecological paper” as well as broadening the number of keywords used for identification.
If you’ve already registered with Google webmaster instruments you’ll find interesting data in the statistics section.
What Googlebot sees will indicate keywords that are more frequent on your website so as to have a precise indication on which words you should be using on research engines. This system is more precise than the Google word instrument. Should you notice that even after your keyword listings you are still too low on the Google indexing please consider adding other contents on the specific argument you are dealing.
In the Principal query research you’ll find the keywords most used to reach your website and where these keywords position you, with which percentage they are used, with which percentage they influence your presence and through which words are you most clicked. You can use this information to understand precisely which words index you the most and which words should be changed or improved to modify the initial positioning.
Once you’ve defined the keywords you wish to use you can include them in the most relevant pages search engines would refer to; titles, headlines, or a proposal to those who link your site; to use them as “descriptive words” to reach your site.
